Buch, Englisch, 208 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 324 g
A Resource Guide for Principals (PB)
Buch, Englisch, 208 Seiten, Paperback, Format (B × H): 156 mm x 234 mm, Gewicht: 324 g
ISBN: 978-1-59311-257-8
Verlag: Information Age Publishing
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.
Autoren/Hrsg.
Weitere Infos & Material
Dedication. About the Authors. Preface. Acknowledgements. Chapter 1. Introduction to School Public Relations. Chapter 2. Understanding Stakeholder Groups. Chapter 3. Rules to Respect. Chapter 4. Curriculum and Activities. Chapter 5. Image and Criticism. Chapter 6. Opinion Assessment. Chpater 7. Parent, Guardian and Citizen Involvement. Chapter 8. Printed Documents and Other Publications. Chpater 9. Media Opportunities. Chapter 10. Partnerships and Fundraising. Chpater 11. Evaluating, Planning and Marketing. References and Suggested Readings. List of Figures.
