Consumer Behaviour

5 ed
ISBN: 978-0-07-471692-2
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 667 Seiten, Format (B × H): 82 mm x 102 mm, Gewicht: 3 g

Autoren/Hrsg.

Quester, Pascale

Pettigrew, Simone

Grimmer, Martin

Davis, Teresa

Hawkins, Del

Inhaltsverzeichnis

Consumer Behaviour; Implications for Marketing Strategy Introduction Chapter 1 Consumer behaviour and marekting strategy PART 1 Chapter 2 Situational Influences Chapter 3 Problem recognition Chapter 4 Information Search Chapter 5 Evaluating and selecting alternatives Chapter 6 Outlet selection and purchase Chapter 7 Post purchase processes, customer satisfaction and consumer loyalty PART 2 INTERNAL INFLUENCES Chapter 8 Perception Chapter 9 Learning and memory Chapter 10 Motivation, personality and emotion Chapter 11 Attitude and attitude change PART 3 EXTERNAL INFLUENCES Chapter 12 Australasian society: demographics and liefstyles Chapter 13 Household structure and consumption behaviour Chapter 14 Group influence and communication Chapter 15 Social Class Chapter 16 Culture and cross-cultural variations in consumer behaviour PART 4 CONTEMPORARY TOPICS IN CONSUMER BEHAVIOUR Chapter 17 Business-to-Business buying behaviour Chapter 18 Consumers and society Appendix A Consumer research methods Appendix B Examples of consumer and marketing legislation and self-regulation in Australia and New Zealand

Über Autor(innen)

Hawkins, Del
University Of Oregon

Quester, Pascale
Pascale Quester Master of Marketing, PhDIn 2006 Pascale acquired the position of Executive Dean, Faculty of the Professions, University of Adelaide. She was appointed Inaugural Professor in Marketing at the School of Commerce in 2002. Pascale previously held appointments at the Graduate School of Management, University of Adelaide, and at the Marketing Department, Massey University (New Zealand).In 1998, Pascale created a divisional research centre at the University of Adelaide, The Franco-Australian Centre for International Research in Marketing (FACIREM), which she co-directs with a colleague from a French university and which supports, supervises and publishes work bridging research between France and Australia.Pascale has co-authored two leading Australian textbooks and also publishes widely in academic journals, research books and conference proceedings. Her current research interests include sponsorship, country-of-origin effects, relationship marketing and the application of innovative methodologies in research. In recent years, Pascale has been sought as an expert witness in both state and federal courts in matters relating to marketing and consumer behaviour.French-born, but an Australian citizen, Pascale has been a regular visiting academic at leading French business schools. In 1999 and 2003, she was also a visiting Professor at La Sorbonne in Paris.