Consumer Behaviour: Implications for Marketing Strategy

7. Auflage 2013
ISBN: 978-1-74307-681-1
Verlag: McGraw-Hill Education

Buch, Englisch, Format (B × H): 85 mm x 108 mm, Gewicht: 3 g

Autoren/Hrsg.

Quester, Pascale

Pettigrew, Simone

Rao Hill, Sally

Kopanidis, Foula

Hawkins, Del

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

INTRODUCTION
Chapter: 1. Consumer behaviour and marketing strategy
PART ONE CONSUMER DECISION PROCESS
Chapter: 2. Situational influences
Chapter: 3. Problem recognition
Chapter: 4. Information search
Chapter: 5. Evaluating and selecting alternatives
Chapter: 6. Outlet selection and product purchase
Chapter: 7. Post-purchase processes, customer satisfaction and consumer loyalty
PART TWO INTERNAL INFLUENCES
Chapter: 8. Perception
Chapter: 9. Learning and memory
Chapter: 10. Motivation, personality and emotion
Chapter: 11. Attitude and attitude change
PART THREE EXTERNAL INFLUENCES
Chapter: 12. Australasian society: demographics and lifestyles
Chapter: 13. Household structure and consumption behaviour
Chapter: 14. Group influence and communication
Chapter: 15. Social stratification
Chapter: 16. Culture and cross-cultural variations in consumer behaviour

Über Autor(innen)

Quester, Pascale
Pascale Quester Master of Marketing, PhDIn 2006 Pascale acquired the position of Executive Dean, Faculty of the Professions, University of Adelaide. She was appointed Inaugural Professor in Marketing at the School of Commerce in 2002. Pascale previously held appointments at the Graduate School of Management, University of Adelaide, and at the Marketing Department, Massey University (New Zealand).In 1998, Pascale created a divisional research centre at the University of Adelaide, The Franco-Australian Centre for International Research in Marketing (FACIREM), which she co-directs with a colleague from a French university and which supports, supervises and publishes work bridging research between France and Australia.Pascale has co-authored two leading Australian textbooks and also publishes widely in academic journals, research books and conference proceedings. Her current research interests include sponsorship, country-of-origin effects, relationship marketing and the application of innovative methodologies in research. In recent years, Pascale has been sought as an expert witness in both state and federal courts in matters relating to marketing and consumer behaviour.French-born, but an Australian citizen, Pascale has been a regular visiting academic at leading French business schools. In 1999 and 2003, she was also a visiting Professor at La Sorbonne in Paris.

Hawkins, Del
University Of Oregon