Crowd-Based Business Models

Using Collective Intelligence for Market Competitiveness
1. Auflage 2021
ISBN: 978-3-030-77085-3
Verlag: Springer International Publishing

Buch, Englisch, 280 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 406 g

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.

This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Zielgruppe

Research

Autoren/Hrsg.

Rajagopal

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

About the Author

Acknowledgements

Preface

List of Figures

 Section-I         The Crowd Foundation

Chapter 1        Crowdsourcing

Chapter 2        Crowdfunding

Chapter 3        Crowd-based Business Modeling

Section-II        Crowd Dynamics in Business

Chapter 4        Decision Space: Collective Intelligence

Chapter 5        Crowd-based Business Leadership and Strategies

Chapter 6        Technology and ‘Generation Next’ Business

Chapter 7        Consumer Behavior and Cognitive Theories

Chapter 8        Crowd-based Service Design

Section-III      Times Ahead

Chapter 9        Future Perspectives

Index

Über Autor(innen)

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada.