Next Generation Entrepreneurship

Convergence of Innovation, Technology, and Society
Erscheinungsjahr 2026
ISBN: 978-3-031-98512-6
Verlag: Springer

Buch, Englisch, 566 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 876 g

Reihe: Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies

This volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge.

Zielgruppe

Research

Autoren/Hrsg.

Rajagopal, Dr.

Goncalves, Marcus

Zlatev, Vladimir

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Part I  Entrepreneurship Development.- Chapter 1: Navigating Motivations and Barriers: A Case Study of Women's Entrepreneurship in Greece (Easy Chair #2) Chapter 2: Charting Progress and Barriers: A Bibliometric Study on Women Entrepreneurs (Easy Chair #3) Chapter 3: Drivers for Women Entrepreneurs in Iran: Trends and Challenges (Easy Chair #4) Chapter 4: Shaping Innovation and Entrepreneurship Ecosystems: An Outcome-based Model (Easy Chair #12) Part II Technology and Entrepreneurship.- Chapter 5: Leveraging Business Analytics in Consulting and the Role of Artificial Intelligence in the Future of Consulting (Easy Chair #33) Chapter 6: Transforming Global Supply Chains with Artificial Intelligence, Machine Learning, and Next-Generation Technologies (Easy Chair #30) Chapter 7: A Comparative Study of Entrepreneurship Education from High School to College in the US and Saudi Arabia (Easy Chair #51) Chapter 8: Generative AI and the Changing Nature of Work: Early evidence for impact on structure, skills, and productivity (Easy Chair #55) Chapter 9: Impact of Large Language Models on Entrepreneurship: Challenges for Innovation (Easy Chair #37) Chapter 10: Believing the Less Known: Nexus of Artificial Intelligence with Entrepreneurship (Easy Chair #38) Chapter 11: Impact of Artificial Intelligence on Digital Marketing (Easy Chair #22) Chapter 12: The impact of AI on future social entrepreneurs’ sense of purpose: A study of Gen-Zs in Mexico (Easy Chair #33) Part III Knowledge Management and Behavioral Perspectives.- Chapter 13: Toward a Transparent and Inclusive Future: A Review of Neuromarketing’s Development and Ethical Gaps (Easy Chair #31) Chapter 14: Managing and Coping with Customer Incivility: Insights into Service Professionals (Easy Chair #43) Chapter 15: The Dual Role of Opportunity Recognition in Mediating and Moderating the Relationship Between Social Networks and Knowledge Acquisition for Entrepreneurs (Easy Chair #44) Chapter 16: Neuromarketing, Ethics, and California's New Consumer Privacy Rights Act (Easy Chair #53) Chapter 17: Work design for a young generation of entrepreneurial platform workers (Easy Chair #57) Chapter 18: Resilient Public Policy in Uncertain Times: A Case Study on MGNREGA's Role in Supporting Reverse Migrants and Sustaining Rural Employment in India (Easy Chair #14) Part IV Epilogue.- Chapter 19: Entrepreneurship 5.0: Synchronizing Technology and Humal Factor

Über Autor(innen)

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University.

Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University.

Vladimir Zlatev is Associate Professor of Practice at Metropolitan College, Boston University, USA and an entrepreneur with extensive experience in industrial engineering and corporate management.