Buch, Englisch, 324 Seiten, Previously published in hardcover, Format (B × H): 140 mm x 216 mm, Gewicht: 408 g
Strategic Choices and Managerial Implications
Buch, Englisch, 324 Seiten, Previously published in hardcover, Format (B × H): 140 mm x 216 mm, Gewicht: 408 g
ISBN: 978-1-349-70733-1
Verlag: Springer Nature Singapore
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword; Tanya Zlateva
PART I: MAPPING MARKET SCENARIO
1. Understanding International Business
2. International Finance
3. Economic and Cultural Dynamics
4. Political and Legal Factors
PART II: PREPARING DESTINATION MARKETS
5. Market Research and Organizational Design
6. Internal and External Fit
7. Segmentation, Targeting, and Positioning
PART III: DEVELOPING FUNCTIONAL STRATEGIES
8. Product Strategies
9. International Pricing and Distribution Strategies
10. Promotion Strategies
References
Index