Co-Creating the Future with AI

A Guide to Reinventing Value, Innovation, and Collaboration in Organizations
Erscheinungsjahr 2026
ISBN: 978-3-032-19467-1
Verlag: Springer

Buch, Englisch, 296 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 651 g

This book reveals how Nextgen AI systems are revolutionizing the way businesses create value in what the authors call the Co-Intelligence revolution. Gone are the days of simply making and selling products or services. Now, humans and these AI systems combine to produce and use tokens of intelligence to craft interactive experiences, shifting value creation from mere transactions to dynamic, co-intelligent engagements.

The authors introduce a groundbreaking paradigm of co-creatively generated intelligence (COIN): relational intelligence emerging between humans, machines, institutions, and ecosystems, where co-intelligent organizational ecosystems optimize decision-making, personalize experiences, and drive new forms of agility.

Packed with case studies, including OpenAI, L’Oréal, SAP, Siemens, JPMorgan Chase, Tesla, and emerging digital public infrastructures, this book details how COIN is transforming enterprises in innovative ways. It outlines how businesses can leverage Nextgen AI to enhance operations, offerings, and customer experiences while making a positive impact on the environment. This work will captivate scholars and practitioners alike, offering pathways to co-create a symbiotic, sustainable future.

Zielgruppe

Popular/general

Autoren/Hrsg.

Ramaswamy, Venkat

Ozcan, Kerimcan

Narayanan, Krishnan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

AI as Co-Creator of Value.- Relationally Co-Intelligent Value Creation.- Architecting Relationally Co-Intelligent Value Creation.- Co-Designing for Relationally Co-Intelligent Value Creation.- Co-Innovating across Relationally Co-Intelligent Ecosystems.- COIN Enterprise Transformation.- The Future of COIN Systems.- Toward a COIN Civilization.

Über Autor(innen)

Venkat Ramaswamy is Professor at the Ross School of Business, University of Michigan, USA. His scholarly work and practical ideas have earned him global recognition. He explores how humans and AI systems co-create intelligence and value in next-generation organizations and ecosystems.

Kerimcan Ozcan is Associate Professor of Marketing (with tenure) at the School of Business and Global Innovation at Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing.

Krishnan Narayanan is Co-Founder and President of itihaasa Research and Digital. He studies the evolution of emerging technologies and innovations. He researches at the Centre for Responsible AI, IIT Madras, India.