Buch, Englisch, 132 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 200 g
Buch, Englisch, 132 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 200 g
Reihe: Routledge Studies in Entrepreneurship
ISBN: 978-1-03-221197-8
Verlag: Taylor & Francis
The edited book begins with an overview of the craft sector and each chapter provides a holistic picture of what craft entrepreneurship entails. Different kinds of creative crafts are examined, providing a discussion of what entrepreneurship in creative crafts involves, how they differ from other types of products, and how craft makers may engage in entrepreneurial behaviour and marketing. The book helps readers understand the current state of development of the craft sector, its various challenges, and what the future holds for these businesses.
Craft entrepreneurship is a new, emerging area of entrepreneurship study, and this book will interest scholars and those who are interested in craft making and wish to develop it into a small business.
Zielgruppe
Postgraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Creative crafts in society 2. Types of creative crafts 3. Defining craft making 4. Entrepreneurial marketing of crafts 5. Investigating Entrepreneurial Intention using the Theory of Planned Behaviour (TPB): A Case of Kotak Senyum, Brunei Darussalam 6. Craft entrepreneurial ecosystems 7. Creativity in craft organisations 8. Creative crafts in Latin America 9. Craft entrepreneurship: Future directions