Ratten / Ferreira | Sport Entrepreneurship and Innovation | Buch | sack.de

Ratten / Ferreira Sport Entrepreneurship and Innovation



1. Auflage 2016, 264 Seiten, Kartoniert, Format (B × H): 155 mm x 231 mm, Gewicht: 431 g
ISBN: 978-1-138-94174-8
Verlag: ROUTLEDGE


Ratten / Ferreira Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

Weitere Infos & Material


Foreword (Matthew V. Winkler)

Preface (Vanessa Ratten and João J. Ferreira)
Acknowledgements (Vanessa Ratten and João J. Ferreira)
1. Sport Entrepreneurship and Innovation: Concepts and Theory (Vanessa Ratten and João J. Ferreira)
2. Innovation Capability of Non-profit Sport Organisations (Mathieu Winand and Larena Hoeber)
3. Influence of Sports Events in Local Tourism (Héctor Valentín Jiménez Naranjo, Mari Cruz Sánchez Escobedo and José Luis Coca Pérez)
4. Innovation for Social Inclusion in Sport (Anne Tjønndal)
5. The Influence of Total Quality Management in the Innovative Capacity of Sport Municipal Firms (Gastão Sousa and Maria José Madeira)
6. Sport Leadership, Psychology and Innovation (Vanessa Ratten)
7. A Blue Ocean Strategy in a Sport Context: A Systematisation of Literature (Elsa Regina M. Vieira and João J. Ferreira)
8. The Relevance of the Social Impact of Sports Events in the Context of Public Financing of Sport (David Parra Camacho, Ferran Calabuig Moreno, Juan Núñez Pomar, Josep Crespo Hervás)
9. Sport Entrepreneurship and Community Development in Japan (Isao Okayasu and Duarte B. Morais)
10. Coherence, the Beginning and End of Everything (Marco Arraya)
11. Sport, Innovation and Public Policy (Vanessa Ratten)
12. "Not Out"? A Sociomaterial Perspective on Decision Review Systems in Professional Cricket (Ian McLoughlin and Patrick Dawson)
13. Consumer Behavior Analysis: An Innovation Approach in Non-profit Sports Organizations (Dina Miragaia and João J. Ferreira)
14. Exploring Motivation of Marathon Runners (Konstantinos Koronios, Marina Psiloutsikou and Athanasios Kriemadis)
15. Sport Entrepreneurship and the Emergence of Opportunities: Towards a Future Research Agenda (Vanessa Ratten and João J. Ferreira)


Ratten, Vanessa
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.
João J. Ferreira is Associate Professor in Management at the University of Beira Interior and NECE Research Unit in Business Sciences, Portugal.


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