Launching Enterprise Products

How to Navigate Strategy, Influence, and Delivery in Complex Organizations
1. Auflage 2026
ISBN: 979-8-8688-2660-3
Verlag: Apress

Buch, Englisch, 148 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 322 g

is your guide to building enterprise platforms from the ground up. If you’ve ever faced the challenge of creating complex products amidst ambiguity and scale, this book delivers a practical playbook drawn from real-world experience. Learn how to define user-centric strategies in dynamic environments, align cross-functional teams without stalling momentum, and make sound decisions—even when data is messy or incomplete.

Packed with actionable frameworks, case studies, and reflective exercises, this guide helps you move from concept to launch under real-world constraints. You'll discover how to architect scalable systems, design for long-term resilience, and lay the foundations for sustainable growth. Whether you're leading a new product initiative or formalizing structure within an existing team, equips you with the mindset and tools to build products that ship and thrive.

You Will:

• Learn how to define and evolve enterprise product strategies in uncertain, fast-changing environments
• Understand techniques for aligning stakeholders across engineering, design, sales, and leadership without losing velocity
• Tackle real-world approaches to validating product-market fit within large organizations or regulated industries

This book is for:

Product Managers (PM, Senior PM, Staff/Group), Product leaders and Engineering managers

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Ravi, Anusha

Malhotra, Nitika

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik

Inhaltsverzeichnis

Chapter 1: Finding the Problem Behind the Brief.- Chapter 2: Bringing People In (Without Losing the Wheel).- Chapter 3: Scoping the First Build (Without Losing the Plot).- Chapter 4: Getting Signal from the Noise.- Chapter 5: Navigating Internal Resistance (and Surviving the Politics).- Chapter 6: Driving Adoption Without Forcing It.- Chapter 7: Telling the Right Data Story (When the Numbers Don’t Cooperate).- Chapter 8: Scaling the Platform – From V1 to Vn.- Chapter 9: Navigating Org Change and Reorgs.- Chapter 10: Coaching Product Teams Through Ambiguity.- Chapter 11: Platform Thinking & Ecosystems.- Chapter 12: Wrap-Up – Lessons from the 0-1 Journey.- Appendix: Templates, Artifacts & Mental Models.

Über Autor(innen)

Anusha Ravi is a senior product leader with over a decade of experience launching enterprise products from 0 to 1. She’s led platform and customer systems work at companies like Intuit, Walmart, Microsoft, and Tango Analytics — often operating at the messy intersection of user needs, tech complexity, and organizational change. Her work has shaped how large teams collect insights, build with clarity, and scale with purpose. This book is deeply personal — it brings together playbooks, patterns, and lessons she’s used (and battle-tested) over the years to build products that actually ship and stick. Outside of work, Anusha mentors emerging talent, judges startup competitions, and loves helping others find their voice in product leadership.

Nitika Malhotra is a product leader with 7+ years building 0 to 1 and growth products across enterprise and marketplace environments. Across Walmart and Tango Analytics, she has built and scaled products in complex, cross-functional ecosystems where incentives, systems, and execution all have to line up. She is known for navigating grey spaces, filling in what is missing, and acting as a catalyst to move complex work forward. Her strengths span product strategy and execution, driving stakeholder alignment across Product, Engineering, and go-to-market partners, and translating technical constraints into customer-ready outcomes. This book distills what she has learned while shipping through that reality, including how to make decisions, build alignment, and scale products that actually work.