Buch, Englisch, 200 Seiten, Format (B × H): 156 mm x 241 mm, Gewicht: 442 g
Reihe: Routledge Studies in Management, Organizations and Society
Dynamics and Implications
Buch, Englisch, 200 Seiten, Format (B × H): 156 mm x 241 mm, Gewicht: 442 g
Reihe: Routledge Studies in Management, Organizations and Society
ISBN: 978-0-415-64433-4
Verlag: Taylor & Francis Ltd
This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelling as a management tool. Building on existing theories of narrative and storytelling in organizations, the book explores how managers use storytelling in their daily practice, revealing that it can be employed both, purposively - like a tool, and perceptively - spontaneously and intuitively. The book explains that storytelling has different functions in management practice at different levels of the organization, such as:
- Creating direction for the organization
- Translating strategic messages into operational ones and supporting the professional development of staff
- Shaping the organization’s social fabric through the sharing of personal stories
Aided by a wealth of interviews and case studies, Storytelling in Management Practice reveals an analysis of the dynamic relationship between story, storyteller, audience and organizational context. As such, it will be useful for students and researchers working across a variety of sub-disciplines, including: leadership, organizational behaviour and business communication.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Management Change Management
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wirtschaftssoziologie, Arbeitssoziologie, Organisationssoziologie
Weitere Infos & Material
1. Introduction 2. Storytelling in Management Practice: Definitions, Rhetoric, Assumptions 3. Theoretical Foundations and Conceptualizations of Storytelling in Management Practice 4. Storytelling at the Macro Level: Constructing the Organization 5. Storytelling at the Meso Level: Sense Making in Organizations 6. Storytelling at the Micro Level: Weaving or Weakening the Organization's Social Fabric 7. Dynamics of Storytelling in Management Practice 8. Conclusion