The New Strategic Thinking

Erscheinungsjahr 2005
ISBN: 978-0-07-146224-2
Verlag: McGraw-Hill Education

Buch, Englisch, 352 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 535 g

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

Autoren/Hrsg.

Robert, Michel

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Über Autor(innen)

Robert, Michel
Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 60 partners in 15 countries that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals including The Wall Street Journal. He is the author of The Power of Strategic Thinking, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II, and is credited with coining the term “strategic thinking.”