International Strategic Management

Challenges And Opportunities
Erscheinungsjahr 1992
ISBN: 978-0-8448-1666-1
Verlag: Routledge

Buch, Englisch, 268 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 511 g

Contains articles on aspects of strategic management in the multinational enterprise. Contributions fall into four areas: multinational and transnational enterprise; the top-management perspective; the normative, decision-making emphasis; and regency of publication no earlier than 1985.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Root, Franklin R.

Visudtibhan, Kanoknart

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft

Inhaltsverzeichnis

Part 1 Concepts and theories of international strategic management: a note on global strategies; strategic planning for global business; defining and measuring the international strategic focus of multinational corporations. Part 2 Creating strategies for international competitive advantage: changing patterns of international competition; globalization versus regionalization - which way for the multinationals?; how to take your company to the global market. Part 3 Designing organization to carry out international strategies: organization environments and the multinational enterprise; managing the multi-centre firm - case studies from Sweden. Part 4 Managing technological innovation on a global scale; global R&D management. Part 5 Forming international strategic alliances, the role of technology in the formation and form of multinational cooperative arrangements.

Über Autor(innen)

Franklin R. Root University of Pennsylvania, Kanoknart Visudtibhan The George Washington University.