Strategy Workout, The

1. Auflage 2024
ISBN: 978-1-292-08462-6
Verlag: Pearson Business

Buch, Englisch, 256 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 322 g

The Strategy Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills.

Autoren/Hrsg.

Ross, Bernard

Segal, Clare

Inhaltsverzeichnis

• Introduction
• Assess Yourself: Building the Strategic Mindset and Skillset
• Self-Assessment Questionnaire
• Part 1: 10 Steps to Becoming a More Strategic Thinker
• Step 1 - Join the conversation: Thinking and Talking Strategy
• Step 2 - Strategy Stress Test: Getting the Fundamentals Right
• Step 3 - Sort Stuff Out: Clarifying the Real Situation
• Step 4 - Don’t Sweat the Small Stuff: Dealing with what’s Important
• Step 5 - Imagine Possibilities: Thinking like a Futurologist
• Step 6 - Know your Enemy: Assessing the Competition
• Step 7 - Focus Your Energy: Make the Right Choices
• Step 8 - Think Outside the Box: Using Innovation to Develop New Ideas
• Step 9 - Explore the Territory: Building a Strategy Map
• Step 10 - Maintain Momentum: Turning Ideas into Action
• Part 2: 10 Strategy Skills in Action
• Action 1 - Entering the Dragon's Den: Pitching your Idea
• Action 2 - Transmitting on WIFM: The World's Favourite Radio Station
• Action 3 - Creating a Burning Platform: Explaining Difficult Choices
• Action 4 - Absolutely Fabulous: Planning Strategy PR
• Action 5 - Think, Feel, Do: Getting Your Message Across
• Action 6 - Creating your Strategy ‘A Team’: Putting Together Talent
• Action 7 - Meeting the Black Swan: Thinking the Unthinkable
• Action 8 - “Resistance is Futile”: Overcoming the 5Cs
• Action 9 - Strategic Swimming: Are you like a Shark or a Whale?
• Action 10 - Strategy Stylist: Keeping up with Fashionable Gurus
• Part 3: 10 Overcoming Strategy Challenges
• Challenge 1 - Post Mortem: How to Learn When a Plan Goes Wrong
• Challenge 2 - #me: How to Develop Powerful Personal Branding
• Challenge 3 - Think Fast and Slow: How to make Difficult Choices
• Challenge 4 - Pivot: How to Change the Plan on the Move
• Challenge 5 - Look and Learn: How to Work with Consultants
• Challenge 6 - Smarter Strategy: How to Develop Double Loop Learning
• Challenge 7 - Careful!: How to Manage Organisational Risk
• Challenge 8 - Mind your Back: How to Manage Personal Risk
• Challenge 9 - Only 24hrs: How to Balance Short and Long Term Priorities
• Challenge 10 - Napkin-Based Strategy: How to Explain Your Idea Informally
• Build your Development Plan: Growing your Strategic Mindset and Skillset
• Re-assess yourself and personal development checklist
• Self-Assessment Questionnaire