The Art of Identity: Creating and Managing a Successful Corporate Identity

Creating and Managing a Successful Corporate Identity
1. Auflage 2017
ISBN: 978-1-138-71066-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 224 Seiten, Format (B × H): 154 mm x 233 mm, Gewicht: 454 g

Reihe: Routledge Revivals

This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.

Autoren/Hrsg.

Rowden, Mark

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Wirtschafts- und Sozialwissenschaften

Inhaltsverzeichnis

Instinct; courage; leadership; stop to go; steering; intangibles; foundations; measurement; consistency; culture; character; names; brand; structure; logo; relationships; colour; dimensions; type; launch.

Über Autor(innen)

Rowden, Mark