Architectural Influence

Mastering content creation and social media marketing
1. Auflage 2025
ISBN: 978-1-915722-56-0
Verlag: RIBA Publishing

Buch, Englisch, 256 Seiten, Format (B × H): 211 mm x 170 mm, Gewicht: 586 g

Social media has transformed industries worldwide, so why aren't architects leveraging its power to showcase their work?

Architectural Influence is the ultimate guide for architects, students and designers who want to grow their brand, expand their reach and attract new opportunities in the digital age.

With over 5 billion active social media users, platforms like Instagram and YouTube have become powerful tools for sharing ideas, connecting with clients and building influence. Yet, many architects struggle to make an impact online.

This book breaks down the strategies of top designers, influencers and practices who have mastered digital branding. You'll learn how to craft compelling content, engage your audience and turn your online presence into a thriving asset.

Whether you're an aspiring architect looking to get noticed or an established practice aiming to stay ahead, this book will show you how to harness social media to grow your visibility, credibility and career.

It's time to stop waiting for recognition and start creating it.

Features: Abby.Architecture, Alvin Zhu, Ana Aragao, ArchAdemia, Architech Network, Architecture Candy, Blessedarch, Chris Simmons, Dami Lee, David Drazil, Gemma Wheeler, Heatherwick Studio, InitiateArchitecture, John Pawson, Mariana Cabugueira, Noris Obijiaku, Oliver Uszkurat, POoR Collective, Second Studio Podcast, Show It Better, Sordo Madaleno, Tim Fu and TomrowStudios.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Rowntree, Thomas

Fachgebiete

• Geisteswissenschaften Architektur Architektur: Allgemeines

Inhaltsverzeichnis

About the author An Introduction to the Fundamentals of Content Creatio Chapter 1: Building a Personal Brand Chapter 2: Guide Your Audience Chapter 3: Brand Influence and Community Chapter 4: Monetisation and Entrepreneurship Chapter 5: Developing Organisation Recognition Checklist: Five Manageable Steps to Start Creating Content Today Bilbiograph References Index Image credits

Über Autor(innen)

Thomas Rowntree, the founder of tomrowstudios, is an architecture social media pioneer as one of the first and largest architecture-focused personal brands on social media. His brand has attracted hundreds of thousands of followers and more than 500,000 monthly views at the time of writing. He has produced viral content reaching millions of views as he shares his message to inspire, educate and guide designers across the globe.