Beauty of Crowdfunding

Blooming Creativity and Innovation in the Digital Era
1. Auflage 2021
ISBN: 978-1-032-08191-5
Verlag: Routledge

Buch, Englisch, 144 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 234 g

Reihe: Routledge Frontiers of Business Management

Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools.

This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices.

The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.

Zielgruppe

Postgraduate and Undergraduate

Autoren/Hrsg.

Ryu, Sunghan

Fachgebiete

• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Unternehmensfinanzierung
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung

Inhaltsverzeichnis

Introduction Part 1 About Crowdfunding 1. Crowdfunding: An old story? 2. How crowdfunding works 3. Understanding the foundation of crowdfunding 4. What we know (and don’t know) about crowdfunding Part 2 Beauty of cowdfunding 5. Creativity 6. Diversity 7. Balance 8. Connection 9. Change Part 3 Behind crowdfunding 10. Key challenges and drawbacks of crowdfunding 11. What comes next after crowdfunding Epilogue: Divergence and convergence

Über Autor(innen)

Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.