Air Transport Management

Strategic Management in the Airline Industry
1. Auflage 2019
ISBN: 978-1-78966-037-1
Verlag: Kogan Page

Buch, Englisch, 384 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 721 g

The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions.

Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.

Autoren/Hrsg.

Whitaker, Vivien

Samunderu, Eyden

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Transport- und Verkehrswirtschaft
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Luftfahrtindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter - 01: The scope of the airline industry; Chapter - 02: Growth and change in the airline industry - Air transport liberalization; Chapter - 03: The airline alliances; Chapter - 04: Airline industry analysis - A structure-conduct-performance perspective; Chapter - 05: Airline competing business models; Chapter - 06: Airline competition dynamics; Chapter - 07: Measuring airline performance; Chapter - 08: Strategic groups in the airline industry; Chapter - 09: The future outlook of air transport; Chapter - 10: Conclusion; Chapter - 11: Index

Über Autor(innen)

Samunderu, Eyden
Dr Eyden Samunderu is a leading expert in the area of air transport with extensive global consulting experience. He is Program Director for the Masters programmes at the International School of Management in Dortmund Germany. He is an Advisory Board Member of the Hamburg Aviation Board.

Prof Dr Eyden Samunderu (PhD) is a leading expert and well trusted advisor in the area of air transport with extensive international consulting experience. He is Program Director for a Master's programme at the International School of Management (ISM) in Dortmund Germany. He is currently a Board Advisor at Aviation Partners Africa London as well as sitting as Advisory Board Member for the Hamburg Aviation Conference. His research interests are in air transport economics, airport infrastructure financing, container and shipping logistics, competition policy, multimarket contact and strategic group theory in air transport.