Liebe Besucherinnen und Besucher,
aufgrund unseres Sommerfestes sind wir am 03. September 2026 bis 14 Uhr erreichbar. Am 04. September 2026 sind wir wieder wie gewohnt für Sie da. Vielen Dank für Ihr Verständnis.
Ihr Team von Sack Fachmedien
Buch, Deutsch, Englisch, 321 Seiten, Kartoniert, Format (B × H): 170 mm x 240 mm, Gewicht: 558 g
Buch, Deutsch, Englisch, 321 Seiten, Kartoniert, Format (B × H): 170 mm x 240 mm, Gewicht: 558 g
ISBN: 978-3-515-11361-8
Verlag: Franz Steiner
Appeal to emotion is a key technique of persuasion, ranked by Aristotle alongside logical reasoning and arguments from character. Although ancient philosophical discussions of it have been much researched, exploration of its practical use has focused largely on explicit appeals to a handful of emotions (anger, hatred, envy, pity) in 5th–4th century BCE Athenian courtroom oratory. This volume expands horizons: from an opening section focusing on so-far underexplored emotions and sub-genres of oratory in Classical Athens, its scope moves outwards generically, geographically, and chronologically through the "Greek East" to Rome.
Key thematic links are: the role of emotion in the formation of community identity; persuasive strategies in situations of unequal power; and linguistic formulae and genre-specific emotional persuasion. Other recurring themes include performance (rather than arousal) of emotions, the choice between emotional and rational argumentation, the emotions of gods, and a concern with a secondary "audience": the reader.




