Business as Unusual with SAP

How Leaders Navigate Industry Megatrends
1. Auflage 2023
ISBN: 978-1-4932-2389-3
Verlag: Rheinwerk Verlag GmbH

Buch, Englisch, 307 Seiten, Format (B × H): 174 mm x 244 mm, Gewicht: 710 g

Reihe: SAP PRESS Englisch

In global business, change is always afoot. Are you only focused on today’s processes, or are you looking ahead at tomorrow’s best practices? Choose to do business as unusual!

In this new book, executives Thomas Saueressig and Peter Maier are joined by seasoned industry analyst Vinnie Mirchandani to explore the intersections of global business and dynamic market conditions.

Hear compelling customer stories from executives and thought leaders at the forefront of their industries, and learn how their organizations move past trendy buzzwords to perceive the true shifts and adapt their business models for tomorrow’s market. Dive into transformation megatrends with far-reaching impacts: circular economy, everything-as-a-service, integrated mobility, changing customer pathways, and more. Pick up key insights from solution experts about how SAP’s portfolio delivers a flexible IT landscape and ongoing partner collaboration for this digital age.

If you’re ready for business transformation, start your journey here!

a. Cross-Industry Megatrends
Stop thinking in LOBs or industry verticals, and see the big picture: megatrends that cross organizational boundaries and impact companies operating in different spaces. What is the service economy, and how does it influence sales? Why should supply chains become “resilient” instead of “lean”—and is yours? Brush up on the big ideas that will influence your business strategy and transform your value chains.

b. Customer Insights
Curious how other business leaders across industries are answering these questions? Analyst Vinnie Mirchandani has distilled hundreds of hours of conversation with leading experts at big-name SAP customers, sharing their insights and his notes in this approachable, straightforward guide.

c. Portfolio Perspectives
Start getting practical. Learn from solution experts how SAP collaborates with partners to release key innovations. See how software solutions like SAP S/4HANA and SAP Business Technology Platform help customers stay ahead with future-proofed IT investments.

Highlights Include:
1) Resilient supply networks
2) Future of capital and risk
3) Integrated mobility
4) Everything as a service
5) Sustainable energy
6) Lifelong health
7) New customer pathways
8) Circular economy
9)Customer case studies

Autoren/Hrsg.

Saueressig, Thomas

Maier, Peter

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware SAP

Inhaltsverzeichnis

... Preface ... 13

1 ... The End of Business as Usual ... 15

1.1 ... Megatrends and Industries ... 17

1.2 ... Everything as a Service ... 19

1.3 ... Integrated Mobility ... 22

1.4 ... New Customer Pathways ... 24

1.5 ... Lifelong Health ... 27

1.6 ... Future of Capital and Risk ... 29

1.7 ... Sustainable Energy ... 32

1.8 ... Circular Economy ... 35

1.9 ... Resilient Supply Networks ... 38

2 ... Everything as a Service ... 41

... A Brief History of the Services Economy ... 41

2.1 ... Business Model Evolution ... 43

2.2 ... The Trend of Servitization ... 44

2.3 ... Cost and Revenue Modeling ... 49

2.4 ... IT Shopping List ... 53

2.5 ... Organizational Turbulence ... 56

2.6 ... The Tetra Pak Story ... 58

2.7 ... New Mindsets ... 61

2.8 ... Slow and Steady ... 65

2.9 ... Everything as a Service with SAP ... 66

3 ... Integrated Mobility ... 71

... "I'm a Traveler of Both Time and Space" ... 71

3.1 ... Not Your Dad's Auto Industry ... 71

3.2 ... The Case for CASE ... 74

3.3 ... E-Mobility ... 80

3.4 ... Transportation Sharing ... 85

3.5 ... Mobility as a Service ... 86

3.6 ... Choosing Where to Live and How to Move ... 89

3.7 ... The Catena-X Story ... 91

3.8 ... Innovation Ahead ... 93

3.9 ... Integrated Mobility with SAP ... 94

4 ... New Customer Pathways ... 99

... From the Bazaar to Amazon ... 99

4.1 ... Blurry Industry Boundaries, Crisp Customer Segmentation ... 100

4.2 ... The New Map to Reach Customers ... 104

4.3 ... Direct-to-Consumer Outreach ... 106

4.4 ... The "Re-Commerce" Opportunity ... 108

4.5 ... Improving the In-Person Experience ... 111

4.6 ... From Managing Relationships to Shaping Customer Experiences ... 115

4.7 ... The Fressnapf Story ... 118

4.8 ... Engaging with Customers on the Move ... 119

4.9 ... The Digital Commerce Journey Accelerates ... 122

4.10 ... New Customer Pathways with SAP ... 123

5 ... Lifelong Health ... 127

... The COVID-19 Catalyst ... 127

5.1 ... The Cutting Edges in Healthcare ... 135

5.2 ... The Discovery Health Story ... 141

5.3 ... The Zuellig Pharma Story ... 146

5.4 ... Turbocharging Life Sciences ... 150

5.5 ... The Operating Room of the Future ... 154

5.6 ... Patient-Centric Data Network ... 155

5.7 ... Lifelong Health with SAP ... 158

6 ... The Future of Capital and Risk ... 163

... Of Bear Hugs and Sushi Bonds ... 163

6.1 ... Convergence and Crosscurrents ... 164

6.2 ... Banking: A Spectrum of Customers ... 168

6.3 ... The Bank of London Story ... 170

6.4 ... Capital Markets: Giant Exchanges, Fintechs, and More ... 175

6.5 ... The Deutsche Börse Group Story ... 178

6.6 ... Insurance: Moving Way Beyond Premiums ... 182

6.7 ... The ERGO Mobility Solutions Story ... 184

6.8 ... The Future of Capital and Risk with SAP ... 188

7 ... Sustainable Energy ... 193

... The Struggle with Finite Resources and Climate Change ... 193

7.1 ... The Heterogeneity of the Energy Sector ... 195

7.2 ... Global Energy by the Numbers ... 197

7.3 ... Oil and Gas ... 210

7.4 ... Utilities ... 213

7.5 ... Hydrogen in the Energy Transition ... 218

7.6 ... The Galp Energia Story ... 222

7.7 ... The Shell Story ... 225

7.8 ... One Goal, Many Pathways to Energy Transition ... 228

7.9 ... Sustainable Energy with SAP ... 228

8 ... Circular Economy ... 233

... The Mythology of the Circle ... 233

8.1 ... Linear Societies ... 234

8.2 ... Thinking Deep and Wide about Material Flows ... 236

8.3 ... Numerous Players Driving the Sustainability Shift ... 240

8.4 ... Integrated Reporting and Changing Perspectives ... 242

8.5 ... The Eastman Story ... 245

8.6 ... Circular Economy and Digital Enablers ... 248

8.7 ... Startup Ecosystems ... 250

8.8 ... From Circumnavigation to Circular Economy ... 251

8.9 ... Circular Economy with SAP ... 252

9 ... Resilient Supply Networks ... 255

... "The Greatest Show on Earth" ... 255

9.1 ... Supply Chain Crises Abound ... 257

9.2 ... Supply Chain Resiliency and Digitalization ... 259

9.3 ... The Maturing of Industry 4.0 ... 263

9.4 ... The Evonik Story ... 267

9.5 ... New Supply Networks ... 270

9.6 ... When the Chips Are Down ... 272

9.7 ... From Farm to Fork ... 274

9.8 ... From Reactive to Resilient Supply Chains ... 275

9.9 ... Resilient Supply Networks with SAP ... 276

10 ... The Road Ahead ... 279

... Appendices ... 281

A ... Acknowledgments ... 283

B ... The Authors ... 285

C ... Endnotes ... 287

... Index ... 299

Über Autor(innen)

Saueressig, Thomas
Thomas Saueressig is a member of the SAP board and leads SAP Product Engineering with global responsibility for all business software applications. This includes all functional areas from product strategy and management to product development and innovation, as well as product delivery and support. He is responsible for a portfolio that includes the SAP S/4HANA suite, SAP Digital Supply Chain, SME, SAP HANA Enterprise Cloud, and industry solutions. Thomas is in charge of all development cross-functions at SAP, comprising the global SAP Labs Network, SAP Enterprise Adoption, Globalization Services, and SAP User Experience, as well as the overall quality of SAP software products ensuring a consistent level of scalability, reliability, performance, security, and data protection across all solutions for SAP’s customers.

Maier, Peter
Peter Maier is president of industries and customer advisory at SAP. In his role, Peter is responsible for making SAP and partner products relevant for SAP customers in their various industries. The customer advisory group showcases SAP solutions and consults SAP customers on achieving the business value generated by the SAP portfolio.
Peter is passionately driving innovation that makes his customers more successful, and he frequently shares his strategy and insights with SAP customers, partners, press, and analysts. He is regularly invited to deliver keynote speeches and to moderate panel discussions. In strategy meetings, he advises leading customers on becoming intelligent and sustainable enterprises in the experience economy.
Peter joined SAP in 1991 as a consultant for the chemical industry, and has held numerous roles in SAP’s industry organization. He is a valued expert on trends, challenges, and best practices in the process industries and beyond, and he has earned the trust of strategic customers as an executive sponsor.

Thomas Saueressig is a member of the SAP board and leads SAP Product Engineering with global responsibility for all business software applications. This includes all functional areas from product strategy and management to product development and innovation, as well as product delivery and support. He is responsible for a portfolio that includes the SAP S/4HANA suite, SAP Digital Supply Chain, SME, SAP HANA Enterprise Cloud, and industry solutions. Thomas is in charge of all development cross-functions at SAP, comprising the global SAP Labs Network, SAP Enterprise Adoption, Globalization Services, and SAP User Experience, as well as the overall quality of SAP software products ensuring a consistent level of scalability, reliability, performance, security, and data protection across all solutions for SAP's customers.

Peter Maier is president of industries and customer advisory at SAP. In his role, Peter is responsible for making SAP and partner products relevant for SAP customers in their various industries. The customer advisory group showcases SAP solutions and consults SAP customers on achieving the business value generated by the SAP portfolio.Peter is passionately driving innovation that makes his customers more successful, and he frequently shares his strategy and insights with SAP customers, partners, press, and analysts. He is regularly invited to deliver keynote speeches and to moderate panel discussions. In strategy meetings, he advises leading customers on becoming intelligent and sustainable enterprises in the experience economy. Peter joined SAP in 1991 as a consultant for the chemical industry, and has held numerous roles in SAP's industry organization. He is a valued expert on trends, challenges, and best practices in the process industries and beyond, and he has earned the trust of strategic customers as an executive sponsor.