Headline Writing

1. Auflage 2006
ISBN: 978-0-7619-3421-9
Verlag: SAGE Publications

Buch, Englisch, 220 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 351 g

Headline Writing teaches the reader the art of writing newpaper and magazine headlines.

The author, an experienced print and Internet journalist, explains various kinds of headlines that can be written and describes the plus and minus points of each writing style.

The book details:

- the functions of a headline;

- headline-writing techniques;

- the do's and don'ts of headline writing;

- writing Internet headlines.

Focusing on new media, this book is of particularly relevant in an age of digital media.

Making liberal use of newspaper and magazine excerpts to demystify the art of writing the perfect headline, this book is essential to jourmalism students, journalists and budding copy writers.

Autoren/Hrsg.

Saxena, Sunil

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus

Inhaltsverzeichnis

Headline and Its Functions
How to Write a Headline
Kinds of Headlines - I
Kinds of Headlines - II
Headline Props
Feature and Magazine Headlines
Do's and Don'ts
The 25 Golden Rules
The Internet Headline