Schreck | Security and Privacy in User Modeling | Buch | 978-1-4020-1130-6 | sack.de

Buch, Englisch, Band 2, 210 Seiten, Format (B × H): 164 mm x 245 mm, Gewicht: 540 g

Reihe: Human–Computer Interaction Series

Schreck

Security and Privacy in User Modeling

Buch, Englisch, Band 2, 210 Seiten, Format (B × H): 164 mm x 245 mm, Gewicht: 540 g

Reihe: Human–Computer Interaction Series

ISBN: 978-1-4020-1130-6
Verlag: Springer Nature Singapore


User-adaptive (or "personalized") systems take individual character­ istics of their current users into account and adapt their behavior ac­ cordingly. Several empirical studies demonstrate their benefits in areas like education and training, online help for complex software, dynamic information delivery, provision of computer access to people with dis­ abilities, and to some extent information retrieval. Recently, personal­ ized systems have also started to appear on the World Wide Web where they are primarily used for customer relationship management. The aim hereby is to provide value to customers by serving them as individuals and by offering them a unique personal relationship with the business. Studies show that web visitors indeed spend considerably more time at personalized than at regular portals and view considerably more web pages. Personalized sites in general also draw more visitors and turn more visitors into buyers. Personalization therefore would look like a win-win technology for both consumers and online businesses. However, it has a major down­ side: in order to be able to exhibit personalized behavior, user-adaptive systems have to collect considerable amounts of personal data and "lay them in stock" for possible future usage. Moreover, the collection of information about the user is often performed in a relatively inconspic­ uous manner (such as by monitoring users' web navigation behavior), in order not to distract users from their tasks.
Schreck Security and Privacy in User Modeling jetzt bestellen!

Zielgruppe


Research


Autoren/Hrsg.


Weitere Infos & Material


0 Introduction.- 1. User Modeling.- 2. Privacy.- 3. Security.- 4. Requirements for Anonymity and Pseudonymity.- 5. Requirements for Security.- 6. Solutions for Anonymity and Pseudonymity.- 7. Solutions for Security.- 8. Selected User Modeling Components.- 9 Summary and Conclusion.- References.


Ihre Fragen, Wünsche oder Anmerkungen
Vorname*
Nachname*
Ihre E-Mail-Adresse*
Kundennr.
Ihre Nachricht*
Lediglich mit * gekennzeichnete Felder sind Pflichtfelder.
Wenn Sie die im Kontaktformular eingegebenen Daten durch Klick auf den nachfolgenden Button übersenden, erklären Sie sich damit einverstanden, dass wir Ihr Angaben für die Beantwortung Ihrer Anfrage verwenden. Selbstverständlich werden Ihre Daten vertraulich behandelt und nicht an Dritte weitergegeben. Sie können der Verwendung Ihrer Daten jederzeit widersprechen. Das Datenhandling bei Sack Fachmedien erklären wir Ihnen in unserer Datenschutzerklärung.