Buch, Englisch, 432 Seiten, Format (B × H): 189 mm x 246 mm
Buch, Englisch, 432 Seiten, Format (B × H): 189 mm x 246 mm
ISBN: 978-0-19-926745-3
Verlag: Oxford University Press
This book provides an excellent theoretical grounding in the key economic principles of strategy with a focus on the routes to and the constraints on value creation.
Assuming little prior knowledge of economics, the book presents economic concepts accessibly and concisely. With little use of algebra it follows a clear and logical structure, divided into three main areas: Eliminate or Dominate, Co-operate, and Create Sustainable Advantage.
Pedagogically enhanced, each chapter will feature: learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading. This text is supported by a companion web site containing an Instructors Manual and PowerPoint slides.
Zielgruppe
Economics of Business Strategy' is taught mainly to final year undergraduate business students and to MBA students as an optional course. Other similar courses have titles such as: 'Economics of Strategy', 'Economics of Corporate Strategy'. This will be a core text on such courses.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Volkswirtschaftslehre Wirtschaftssysteme, Wirtschaftsstrukturen
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
