Buch, Englisch, 456 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 971 g
Buch, Englisch, 456 Seiten, Format (B × H): 203 mm x 254 mm, Gewicht: 971 g
ISBN: 978-1-292-16005-4
Verlag: Pearson
Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications
Featuring an intensely practical approach that favors reasoning, justification, and applications that work, prepares students for contemporary public relations work in the changing landscape of the 21st century.
Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
Autoren/Hrsg.
Weitere Infos & Material
- Part I: Evolution
- 1. Defining Public Relations
- 2. The History and Growth of Public Relations
- Part II: Preparation/Process
- 3. Communication
- 4. Public Opinion
- 5. Management
- 6. Ethics
- 7. The Law
- 8. Research
- Part III: The Publics
- 9. Media
- 10. Social Media
- 11. Employee Relations
- 12. Government Relations
- 13. Community Relations
- 14. International Consumer Relations
- Part IV: Execution
- 15. Public Relations Writing
- 16. Integrated Marketing Communications
- 17. Crisis Management
- 18. Launching a career
