Acceptance and Resistance of Innovative Technologies

Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability
Erscheinungsjahr 2025
ISBN: 978-3-658-48593-1
Verlag: Springer

Buch, Englisch, 236 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 331 g

Reihe: Handel und Internationales Marketing Retailing and International Marketing

The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.

Zielgruppe

Research

Autoren/Hrsg.

Selter, Jan-Lukas

Fachgebiete

• Technische Wissenschaften Technik Allgemein Technik: Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Geisteswissenschaften Philosophie Philosophie: Allgemeines, Methoden
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Introduction.- Structure and Content of the Essays.- Essays.- General Conclusion.

Über Autor(innen)

Jan-Lukas Selter works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on the acceptance and resistance of innovative technologies with a focus on ethics and sustainability.