Jalebi Management

All Stakeholders Can Enjoy a Bite
1. Auflage 2007
ISBN: 978-81-7829-745-3
Verlag: Sage Publications India

Buch, Englisch, 464 Seiten, Format (B × H): 140 mm x 216 mm

An important addition to the literature of management as a discipline, this pioneering book gives importance to the social dynamics of business organizations. An outcome of the author`s practical experience of over three decades in the global market, this book ably demonstrates the importance of paying attention to human culture, lifestyle and trends, while conducting business.

Marked by original thought, concepts, processes and graphics, it demonstrates that business organizations of today must be sensitive to the nuances of global social culture so as to bring about quantum growth. In particular, it establishes that there is no barrier between industry and society.

Autoren/Hrsg.

Sengupta, Shombit

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Foreword
Introduction
Take Off on Jalebi
Create Discomfort
Beauty of the Curse
The Jagged Edges I See in Business
Renovation and Innovation
Vital Space in Business
Generic Market Battlefield
Emotional Surplus Strategy
Her Subconscious Choice is Multi-dimensional, Not Statistics
Consumer Cold Revolution Singed by ReFinE Value Ladder
High Voltage Consumer Sensitivity
Think Victory
Index

Über Autor(innen)

Sengupta, Shombit
Shombit Sengupta is a global consultant on unique customer-centricity strategy to execution excellence for top management. He originated the concept of Emotional Surplus Delivery through creative business strategy and implementation, which provides value beyond the customer’s expectations. This motivates purchase and repurchase, and results in sustainable growth in the top and bottom lines of business organizations.

A French national now, Shombit started life in a refugee colony outside Kolkata in divided Bengal. He left for Paris in 1973 with US$8 in his pocket. His education at the Government College of Art & Craft, Kolkata, and in Paris at the École Nationale Supérieure des Beaux-Arts and École Supérieure d’Arts Graphiques Penninghen remained incomplete due to paucity of funds and insufficient time away from livelihood work.

From working as a sweeper to becoming a designer and a global strategy and execution consultant to top management, Shombit has versatile experience in diverse industries and different art and cultural domains that give him a deeper understanding of human sensitivity across all races. From this insight he mastered the unique art of understanding the subconscious mind. He translated this expertise on customer centricity into the fine art of business that has shown several global organizations the way to profitable and sustainable growth.

Shombit’s 38 years of personal experience with transnational companies and countries across the world has been distilled to bring strong discipline and outstanding working processes to Shining Consulting, his consultancy firm in India and France.
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