Strategic Pokes

The Business Jalebi
1. Auflage 2014
ISBN: 978-81-321-1163-4
Verlag: Sage Publications India

Buch, Englisch, 326 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 415 g

Jalebi Management, the first book in Shombit Sengupta’s Jalebi Trilogy, compared Indian industry to a jalebi. It showed how it is necessary for organizations to interconnect seamlessly, both internally and externally, so that business can swim smoothly in the sweet syrup of the jalebi. However, the jalebi has a flip side too—its shape is never predictable; but business has to be unsurprising. Being the world’s most complex and heterogeneous society how can India find a pattern to get out of the irregular, negative aspects of the jalebi?

Strategic Pokes, this second book, is about all the unconstructive areas that business houses in India have to cope with. The book rides through the Indian and European landscape, spanning across history, to explore the perceptible, exciting distinction that customers value. It has examples of how the West is obsessed with embedding the “quality spark” in products and services, which enables them to deftly handle their business and successfully take it around the world. The book reveals how Indian business entangles itself in the jalebi’s uneven character, and then with disruptive insights, it looks for a jalebi pattern to exit this maze.

Autoren/Hrsg.

Sengupta, Shombit

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

Prologue
Foreword Shekhar Gupta
Preface: Variegated Ideas in Doses
Introduction Jean-Paul Larcon
Biz in an Uneven Society: Enterprises Have to Define and Deal with India’s Billion+ Pokes
Visual Art for Business: Resources to Deal with Pokes
Quality Customers Want: Quality Required to Poke with
Human Ingenuity for Business: Poke to Bring Organizational Change
Disruptive Platform in Business: Shock-of-the-poke for the New
Epilogue: Action Surpassmark: Pokes for Your To-Do List
Postface

Über Autor(innen)

Sengupta, Shombit
Shombit Sengupta is a global consultant on unique customer-centricity strategy to execution excellence for top management. He originated the concept of Emotional Surplus Delivery through creative business strategy and implementation, which provides value beyond the customer’s expectations. This motivates purchase and repurchase, and results in sustainable growth in the top and bottom lines of business organizations.

A French national now, Shombit started life in a refugee colony outside Kolkata in divided Bengal. He left for Paris in 1973 with US$8 in his pocket. His education at the Government College of Art & Craft, Kolkata, and in Paris at the École Nationale Supérieure des Beaux-Arts and École Supérieure d’Arts Graphiques Penninghen remained incomplete due to paucity of funds and insufficient time away from livelihood work.

From working as a sweeper to becoming a designer and a global strategy and execution consultant to top management, Shombit has versatile experience in diverse industries and different art and cultural domains that give him a deeper understanding of human sensitivity across all races. From this insight he mastered the unique art of understanding the subconscious mind. He translated this expertise on customer centricity into the fine art of business that has shown several global organizations the way to profitable and sustainable growth.

Shombit’s 38 years of personal experience with transnational companies and countries across the world has been distilled to bring strong discipline and outstanding working processes to Shining Consulting, his consultancy firm in India and France.
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