The new creatives

How AI changes the face of the creative industry
1. Auflage 2023
ISBN: 978-90-6369-693-1
Verlag: BIS Publishers

Buch, Englisch, 200 Seiten, Format (B × H): 1480 mm x 2100 mm

"Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.

The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines.

The book “The New Creatives,” which Sharma co-authored with Artificial Intelligence, offers a groundbreaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary.

- Discover how artificial intelligence will impact the creative industry, and its craft, with all of its complexities involved.
- Aimed at creative makers within the creative industry.
- Written in co-collaboration with AI.
"

Autoren/Hrsg.

Sharma, Seema

Über Autor(innen)

Sharma, Seema
Seema Sharma, an experienced creative professional, has worked with renowned agencies like Wunderman, JWT, and Blast Radius. In 2017, she joined Edelman Amsterdam as their first-ever Creative Director. There, she led integrated campaigns for Microsoft, Princes Foods, Samsung, Burger King and Tinder.