Buch, Englisch, 288 Seiten, Format (B × H): 195 mm x 243 mm, Gewicht: 654 g
Getting Stakeholder Buy-in for User Experience Research Projects
Buch, Englisch, 288 Seiten, Format (B × H): 195 mm x 243 mm, Gewicht: 654 g
ISBN: 978-0-12-385130-7
Verlag: Elsevier Science & Technology
Zielgruppe
<p>Primary: User experience practitioners, researchers, usability analysts, interaction designers, user interface experts, human factors engineers, and usability engineers worldwide. Secondary: students, new practitioners, as well as individuals experienced in a plethora of organizational environments and settings</p>
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Design Interface Design, Interaktionsdesign, Application Design
- Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion User Interface Design & Benutzerfreundlichkeit
- Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
Weitere Infos & Material
Prologue: The Usable Planet, by Gary Bunker
Introduction
Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations
Chapter 2: Mmm. Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities
Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions
Chapter 4: What's Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting
Chapter 5: The single biggest problem in communication is the illusion that it has taken place
Chapter 6: You can't manage what you don't measure: Signs that indicate research is being used well and how you can systematically track success (or failure)
Epilogue