Buch, Englisch, 258 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 540 g
Reihe: Contemporary Geographies of Leisure, Tourism and Mobility
Buch, Englisch, 258 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 540 g
Reihe: Contemporary Geographies of Leisure, Tourism and Mobility
ISBN: 978-1-041-06975-1
Verlag: Taylor & Francis
Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon.
Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience.
Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.
Zielgruppe
Academic
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Smart Tourism and Destination Marketing: An Introductory Chapter Part 1: Smart Tourism Concepts 1. Dynamics and Trends in Smart Tourism and Destination Marketing 2. Geographies of Smart Tourism Development 3. Smart and Sustainable Tourism: The Community-driven Transformation in a Developing Destination Part 2: Information Technologies in Smart Tourism 4. The Role of Tourism Data Spaces for Smart, Inclusive and Sustainable Destinations 5. Tourist Segments Based on using Smart Technologies in European and American Smart Cities 6. Don’t Get Tourists Wrong! Conceptualizing Artificial Intelligence Bias in Smart Tourism Domain Part 3: Smart Destination Marketing 7. Marketing Policies for Smart Destinations: The Case of La Albufera-València 8. Neuroscience and Wearable Technologies in Smart Tourism Destination Marketing 9. Smart Data and its Analytics in Destination Management and Marketing 10. The Tourist Experience and the Use of Virtual Reality in Destination Marketing 11. Revitalising Intangible Cultural Heritage with Smart Technologies to Transform Destination Image Part 4: Conclusion
