Design for Motion

Fundamentals and Techniques of Motion Design
2. New Auflage 2019
ISBN: 978-1-138-31864-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 400 Seiten, Format (B × H): 286 mm x 225 mm, Gewicht: 1748 g

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

This second edition also includes updates on the following:

- Illustration techniques

- Typography

- Compositing

- Visual storytelling

- Incorporating 3D elements

- Social/mobile-first design

- Portfolio and concept development

- How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

Zielgruppe

Further/Vocational Education, Postgraduate, Professional, and Undergraduate

Autoren/Hrsg.

Shaw, Austin

Fachgebiete

• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Animationsfilme, Zeichentrickfilme
• Geisteswissenschaften Design Grafikdesign, Kommunikationsdesign
• Geisteswissenschaften Kunst Kunstformen, Kunsthandwerk Installations-, Aktions-, Computer- und Videokunst

Inhaltsverzeichnis

Foreword to the 2nd Edition by Erin Sarofsky

Foreword to the 1st Edition by Justin Cone

Introduction: Motion Design

1. Design for Motion

2. Concept Development

3. Design Essentials

4. Stylistic Creative Briefs for Portfolio Development

5. Type-Driven Design Boards

6. Illustrative Design Boards

7. Information-Graphics/Data Visualization Design Boards

8. Character-Driven Design Boards

9. Tactile Design Boards

10. Modern Design Boards

11. Matte Painting

12. Illustrative Design Boards

13. Finding Inspiration

14. Looking Forward

15. Design for Motion "Young Guns"

Über Autor(innen)

Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.