The Campaign Manager

Running and Winning Local Elections
5. New Auflage 2019
ISBN: 978-0-367-31952-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 440 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 735 g

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns.

Autoren/Hrsg.

Shaw, Catherine

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein

Inhaltsverzeichnis

Preface How to Use This Handbook The Ten Commandments of Campaigning The Cardinal Sins of Campaigning 1. Precinct Analysis: The Sinners, the Saints and the Savables 2. The Campaign Team and Volunteer Organization 3. The Campaign Brochure 4. Digital and Social Media 5. Fundraising 6. Lawn Signs 7. Targeting Voters 8. Media 9. The Candidate 10. The Issue-Based Campaign 11. Getting Out the Vote (GOTV) 12. The Campaign Plan 13. After the Ball Afterword Notes Appendix A: Conducting a Precinct Analysis Appendix B: Campaigning on a Shoestring

Über Autor(innen)

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.