Medienkombination, Englisch, Band 14, 350 Seiten, Format (B × H): 155 mm x 230 mm
Reihe: Language and Social Life
Interactions and Policies; English in Europe Volume 5
Medienkombination, Englisch, Band 14, 350 Seiten, Format (B × H): 155 mm x 230 mm
Reihe: Language and Social Life
ISBN: 978-1-5015-0684-0
Verlag: De Gruyter
This volume addresses the changing role of English and other languages in the domains of business and commerce, on the national as well as European and global levels. It draws on sociolinguistics and the sociology of language, combining micro and macro approaches. Its pioneering character consists in the focus on placing English in the context of local language ecologies, as opposed to exploring it in isolation, as an unquestionable given.
Zielgruppe
Professional and scholarly