Buch, Englisch, 3028 Seiten, Format (B × H): 216 mm x 279 mm, Gewicht: 8760 g
Reihe: Legends In Marketing
Ten-Volume Set
Buch, Englisch, 3028 Seiten, Format (B × H): 216 mm x 279 mm, Gewicht: 8760 g
Reihe: Legends In Marketing
ISBN: 978-81-321-0903-7
Verlag: Sage Publications India
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This sixth set in the series, consisting of 10 volumes, is a tribute to V. Kumar. Known worldwide for his pioneering research on Customer Loyalty and Customer Lifetime Value, Dr. Kumar also has the distinction of being amongst the few people who have been awarded more than one Lifetime Achievement awards for contributions to their field of expertise; in addition to the Paul D. Converse Award for his contributions to advancing the theory and practice of marketing. V. Kumar is the Lenny Distinguished Chair Professor of Marketing; Executive Director, Center for Excellence in Brand & Customer Management; and Director, Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University, USA. He has received seven lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business-to-Business Marketing, and Marketing Research by various professional organizations, most importantly the American Marketing Association (AMA). He has published over 190 articles in many scholarly journals in marketing including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and Operations Research. His books include Managing Customers for Profit, Customer Relationship Management: A Databased Approach, Customer Lifetime Value, Marketing Research, Statistical Methods in CRM, and International Marketing Research. He has won several awards for his research publications in scholarly journals. Professor Kumar leads the marketing science to marketing practice initiative at the INFORMS Society for Marketing Science and has worked with Global Fortune 1000 firms to maximize their profits. This set has been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe, and Asia. The volumes in the set include: Volume 1: Retailing: Market and Firm level Editor: Praveen Kopalle Volume 2: Retailing: Store and Customer Level Editor: Michael Levy Volume 3: International Marketing Editor: Daniel C. Bello Volume 4: Forecasting in Marketing Editor: Kay Peters Volume 5: Marketing Research: Applications Editor: Robert P. Leone Volume 6: Marketing Research: New Methodology Editor: J. Andrew Petersen Volume 7: Marketing Strategy: Firm Editor: Raji Srinivasan Volume 8: Marketing Strategy: Customer Editor: Raj Venkatesan Volume 9: Business-to-Business Editor: Raj Grewal Volume 10: Customer Relationship Management Editor: Denish Shah
Autoren/Hrsg.
Weitere Infos & Material
VOLUME 1
Volume Introduction: Retailing: Market and Firm Level-An Introduction to V. Kumar's Contributions to Retailing (Firm and Market Level) - Praveen Kopalle
Customer Experience Management in Retailing: An Organizing Framework
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
The Different Faces of Coupon Elasticity
Building and Sustaining Profitable Customer Loyalty for the 21st Century
Price Discounts or Coupon Promotions: Does It Matter?
Pushing and Pulling on the Internet
Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Response, Research Criteria, and Guidelines
An Empirical Assessment of Merger and Acquisition Activity in Retailing
Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets
Perspectives of Other Scholars
VK's Works Stand as Himalayan Peaks - Arun Pereira
VK and His Work Have a Profound Influence - Naveen Donthu
Maximizing Profitability through Marketing Activities: A Discussion of the Insights and Impacts of the Work of V. Kumar - Rajiv P Dant and Aaron Gleiberman
Praveen Kopalle Interviews V. Kumar
Emerging Markets Have Different Working Pattern and One Has to Accommodate That
Volume 2
Volume Introduction: Retailing: Store and Consumer level-An introduction to V. Kumar's Contributions to Retailing (Store and Consumer level) - Michael Levy
Cross-Buying in Retailing: Drivers and Consequences
Managing Retailer Profitability-One Customer at a Time!
The Effect of Retail Store Environment on Retailer Performance
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Explaining the Variation in Short-Term Sales Response to Retail Price Promotions
A Decomposition of Repeat Buying
Market Segmentation Visual Inspection
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
Perspectives of Other Scholars
Enhancing Retailers' Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar - Dhruv Grewal and Anne L. Roggeveen
The Contributions of V. Kumar to Retailing-A Commentary - Kiran Karande
Michael Levy Interviews V. Kumar
One of My Goals Was to Research a Topic That Would Make a Difference
Volume 3
Volume Introduction: International Marketing-An Introduction to V. Kumar's Contributions to International Marketing - Daniel C. Bello
Researching International Markets: Philosophical and Methodological Issues
International Marketing Research
Global Diffusion Models: Back to the Future
Multinational Diffusion Models: An Alternative Framework
Segmenting Global Markets: Look Before You Leap
Cross-National Diffusion Research: What Do We Know and How Certain Are We?
Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation
A Contingency Framework for the Mode of Entry Decision
Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology Diffusion
An Interactive Multicriteria Approach to Identifying Potential Foreign Markets
International Direct Marketing Efforts: Are They Useful to Small Businesses in Establishing Consistent Patterns of Exporting?
Perspectives of Other Scholars
VK: Profile of a Prolific Researcher, Consummate Educator, and a Cherished Colleague - Esra Gençt
