Buch, Englisch, 2300 Seiten, Nine-Volume Set, Format (B × H): 184 mm x 241 mm, Gewicht: 9115 g
Reihe: Legends in Marketing
Naresh Malhotra
Buch, Englisch, 2300 Seiten, Nine-Volume Set, Format (B × H): 184 mm x 241 mm, Gewicht: 9115 g
Reihe: Legends in Marketing
ISBN: 978-81-321-0517-6
Verlag: Sage Publications India
Marketing as a discipline has been in existence for close to a hundred years. As an integral function of business, it has actually been in existence for as long as business itself.
Legends in Marketing is a series that provides insight and historical perspective into some of the greatest marketing thinkers of the 20th century. It reproduces the seminal works of each legend, and includes an interview section in which the volume editors pose questions to the legend on his research and the future of the discipline. In addition, researchers in the field provide a critical perspective on the articles in the volumes.
The first collections in this series feature the work of: Jagdish N Sheth; Naresh Malhotra; Kent Monroe; and Philip Kotler.
Volume One: Research Methodology: Conjoint Analysis, Multidimensional Scaling and Related Techniques
Edited by: James Agarwal, Haskayne School of Business, University of Calgary, Canada
Volume Two: Research Methodology: Research Design and Data Analysis
Edited by: Lan Wu, College of Business and Economics, California State University, Hayward, USA
Volume Three: Consumer Behavior: Information Processing and Decision Making
Edited by: Ashutosh Patil, Boston College, USA
Volume Four: Consumer Behavior: Attitude, Intention and Choice Behavior
Edited by: Tracey King, Kogod School of Business, American University, USA
Volume Five: Marketing Management and Policy
Edited by: Can Uslay, Argyros School of Business and Economics, Chapman University
Volume Six: International and Cross-Cultural Marketing
Edited by: Francis Ulgado, College of Management, Georgia Institute of Technology, USA
Volume Seven: Marketing of Services: Retailing and Health Care
Edited by: Charla Mathwick, School of Business, Portland State University, USA
Volume Eight: Ethics, Quality of Life, and Pedagogy
Edited by: Gina Miller, Stetson School of Business and Economics, Mercer University, Atlanta, USA
Volume Nine: MIS, Technology and Marketing
Edited by: Sung Kim, University of Wisconsin-Madison, USA and Alka Citrin, College of Management, Atlanta, USA
Autoren/Hrsg.
Weitere Infos & Material
VOLUME 1
Volume Introduction: The contributions of a legendary marketing researcher: observations of a "Shishya," colleague and co-author - James Agarwal
Conjoint Analysis
A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models (with A K Jain, F Acito and V Mahajan)
Structural Reliability and Stability of Nonmetric Conjoint Analysis
Improving Prediction Power of Conjoint Analysis by Constrained Parameter Estimation (with V Srinivasan and A K Jain)
An Approach to the Measurement of Consumer Preferences Using Limited Information
Analyzing Marketing Research Data with Incomplete Information on the Dependent Variable
A Field Validation Study of Conjoint Analysis Using Selected Mail Survey Response Rate Facilitators (with D B Lund and A E Smith)
Standardization versus Customization in International Marketing: An investigation using bridging conjoint analysis (B Imad Baalbaki)
Multidimensional Scaling and Correspondence Analysis
Validity and Structural Reliability of Multidimensional Scaling
The Robustness of MDS Configurations in the Face of Incomplete Data (with A K Jain and C Pinson)
On the Effects of Fatigue on Judgments of Interproduct Similarity
Overcoming the Attribute Prespecification Bias in International Marketing Research by Using Nonattribute Based Correspondence Analysis (Charles Betsy)
Correspondence Analysis: Methodological Perspectives, Issues and Applications (with Charles Bestsy and Can Uslay)
Perspective of other Scholars
Naresh K Malhotra: A legendary researcher, cohort and colleague - Wayne S DeSarbo
Naresh K Malhotra's JMR Contributions - Joel Huber
Naresh K Malhotra: My best student, bright shining star and a true marketing legend - Arun K Jain
Naresh K Malhotra: A commentary - Vithala R Rao
James Aggarwal interviews Naresh K Malhotra
Legendary Contributions to Conjoint Analysis, Multidimensional Scaling and Life Itself
VOLUME 2
Volume Introduction: Naresh K Malhotra: A true marketing legend, my professor and co-author - Lan Wu
Measurement and Validation
A Scale to Measure Self Concepts, Person Concepts and Product Concepts
On the Construct Validity of Intrinsic Sources of Personal Relevance
Assessing the Reliability and Validity of International Secondary Data Used to Design Competitive Strategies for Global Marketing (with Mark Peterson and Susan B Kleiser)
Discrete Choice Models
A Comparison of the Predictive Validity of Procedures for Analyzing Binary Data
The Use of Linear Logit Models in Marketing Research
Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models
Estimating Models with Binary Dependent Variables: Some theoretical and empirical observations (with G Gessner, W Kamakura and M E Zmijewski)
Structural Equation Modeling and Related Techniques
Multilevel Generalized Structured Component Analysis (with Heungsun Hwang, Yoshio Takane)
A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling (with Heungsun Hwang, Youngchan Kim, Marc Tomiuk and Sungjin Hong)
Review and Prognosis
The State-of-the-Art in Marketing Research
Some Observations on the State of the Art in Marketing Research
Shifting Perspective on the Shifting Paradigm in Marketing Research
Methodological Issues in Cross-Cultural Marketing Research: A state-of-the-art review (with James Agarwal, James and Mark Peterson)
Marketing Research: A state-of-the-art review and directions for the twenty-first Century (with Mark Peterson and Susan Kleiser)
Marketing Research in the New Millennium: Emerging issues and trends (with Mark Peterson)
Helping Marketing Research Earn a Seat at the Table for Decision-Making: An assessment and prescription for the future (with Mark Peterson and Can Uslay)
Perspectives of Othe
