The Accidental Scholar

1. Auflage 2014
ISBN: 978-93-5150-039-1
Verlag: SAGE Publications

Buch, Englisch, 262 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 519 g

"Jagdish’s autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man." Philip Kotler

The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader.

Professor Sheth tells us about the many interesting encounters and opportunities that came along the way that shaped his path to success. While Indian (specifically Jain) culture and family defined Professor Sheth, coming to America enabled him to realize his full potential.

Like many who immigrate to the United States and thrive, Professor Sheth knew that becoming a scholar was only one part of his dream come true. The other was to help others realize their dreams as well. Professor Sheth recalls how the steps he took, people he met, and opportunities he was afforded were all pieces of the puzzle. Readers will enjoy seeing how these pieces came together in the end.

Autoren/Hrsg.

Sheth, Jagdish N.

Yow, John

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Foreword Philip Kotler
Preface
Acknowledgments
The Journey Begins
My Family Business
A Literal Change in Course
Garnering Support for College
Manufacturing or Bust
Finding My Life Partner
Graduate School and Marriage
Discovering My Passion
John Howard Takes Me under His Wing
Madhu Comes to America
An Invitation to the Indian Embassy
Doctoral Exams amid Pitt’s Financial Collapse
Testing the Howard–Sheth Theory
Columbia and MIT
Mining the Library for Research Gold
Contributing Howard–Sheth Theory Scholars
Columbia’s Scholarly Dream Team
Obtaining My Green Card
Defending My Dissertation at Pitt
MIT and My First Tenure-track Position
Publishing, Lifelong Friendships, and My First Car
Networking Leads to Opportunities
From Columbia to India and Back
Returning to the Buyer Behavior Project
Finalizing the Howard–Sheth Theory
Key Columbia Colleagues
Noteworthy Students
Returning to India
Teaching in Kolkata
Major Research Projects
Returning to Columbia
A New Beginning
Farewell to Important Colleagues and Friends
Lure of Illinois
Illinois: My Academic Life
The Accidental Administrator
Recruiting for Our “Field of Dreams”
The Unconventional Approach Pays Off
A New Challenge: Creating an Executive MBA Program
Corporate Collaborations Proved Key
New Opportunities via APA and ACR
Looking to the Future
Illinois: Travels at Home and Abroad
Measuring the Howard–Sheth Theory Takes Priority
Corporate Consulting Study Yields Real Results
Diversion to Copenhagen
Illinois: Professional Work and Departure
The Institute for Advanced Technology Comes Calling
The Start of My Publishing Career
Leaving Illinois
A Mid-life Crisis
From Cornfields to Palm Trees
Requesting a Leave of Absence
Committee Work Expansion
USC CTM and Atlanta
The Telecom Center Venture
Los Angeles Loses Its Appeal
Why Move?
New Challenges and a New Center
Talent Recruitment for Emory
Establishing the Center for Relationship Marketing
Creating the Marketing Consulting Strategy Program
Emory: Administration and Academics
Committees Introduced Important Changes
Leadership Changes Lead to New Emphasis
Creating Emory’s Doctoral Program
My Professional Life
Establishing IN-CORE
More Publishing for the Professional Market
Geoeconomics
Business Book Review Breakthrough
My Role as Corporate Board Member
Remaining Active
Saying Thanks by Giving Back
The Sheth Foundation
Supporting Eminent Scholars
Madhu Is My Backbone
Madhu’s Resolve
Epilogue
Appendix—Publications
Index

Über Autor(innen)

Yow, John
John Yow has been Professor Sheth’s researcher and writer for several of his books, including Tectonic Shift, Self Destructive Habits of Good Companies, and Chindia Rising.

For the last few years, John has been writing books about birds including The Armchair Birder and The Armchair Birder Goes Coastal. He is currently working on a book about endangered birds.

He and his wife Dede live in Paulding County, Georgia, USA.

Sheth, Jagdish N.
Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology.

Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.

In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.

Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.