Neoliberal Trends in Higher Education and Athletics: A Capitalistic Approach

Erscheinungsjahr 2024
ISBN: 978-3-384-27675-9
Verlag: tredition

Buch, Englisch, 260 Seiten, Format (B × H): 155 mm x 234 mm, Gewicht: 445 g

The integration of neoliberal principles into higher education and athletics reflects a pervasive shift towards market-driven ideologies. Universities increasingly treat sports as lucrative assets, focusing on revenue generation, corporate sponsorships, and media rights. This capitalistic approach prioritizes institutional branding and financial gains over traditional educational values, sparking debates on ethics and student-athlete welfare. Critics argue that this emphasis on profitability sidelines academic missions and perpetuates inequalities between well-funded programs and others. Moreover, student-athletes face pressures akin to professional athletes, raising concerns about exploitation and the balance between athletic success and academic excellence. Proponents, however, contend that successful athletic programs can bolster institutional prestige and attract funding. Nonetheless, the dominance of neoliberalism prompts ongoing scrutiny of its impact on the broader educational landscape, challenging universities to navigate the complexities of balancing financial imperatives with educational integrity in an increasingly commercialized environment.

Zielgruppe

Neoliberal trends in higher education and athletics emphasize a capitalistic approach, prioritizing revenue through sports commercialization and branding. This shift sparks debates over ethical implications, academic integrity, and the balance between financial gains and educational values within universities.

Autoren/Hrsg.

Shiva

Über Autor(innen)

Shiva
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