Buch, Englisch, 168 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 408 g
A World in Motion
Buch, Englisch, 168 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 408 g
ISBN: 978-0-415-66882-8
Verlag: Taylor & Francis Ltd
It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media.
Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:
- advertising as an object of study
- global trends in the advertising industry
- advertising and the media in motion
- current issues in advertising, media and society
- advertising, globalization and world regions.
While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Advertising as an Object of Study 2. Global Trends in the Advertising Industry 3. Advertising and the Media 4. Issues in Advertising and Society 5. Advertising, Globalisation and World Regions