The Strategic Manager

2. New Auflage 2017
ISBN: 978-0-415-78584-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 196 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 590 g

Strategy is a much-discussed, much-misunderstood topic among managers. In this new edition of The Strategic Manager, Harry Sminia continues to focus on how strategy works in practice, questioning readers’ existing expectations that strategy is a matter of strategic planning in order to help them to move into practicing strategy as an everyday activity.
The book is based around six different strategy theories, individually presented and supplemented with useful lists of questions that encourage readers to become competent strategic thinkers. Bridging theory and practice, a range of real life case studies open a window into the real world of strategic management.
Essential reading for postgraduate students and those in executive education, this text will also be a useful tool for managers trying to develop a better understanding of this easily confused subject.

Autoren/Hrsg.

Sminia, Harry

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

1. Strategic management basics

2.Marketing-inspired strategic thinking
Case 2.1: Miele

3.The industrial organization approach
Case 3.1: Tunnock

4. The resource-based view
Case 4.1: McDonald's

5. Agency theoryand shareholder value
Case 5.1: BP Plc.

6. Stakeholders and organizational politics
Case 6.1: Apple

7.Institutional theory and organizational culture
Case 7.1: Google’s driverless car

8.Similarities, differences, and underlying assumptions
Case 8.1: BlackBerry

Über Autor(innen)

Harry Sminia is Professor of Strategic Management at the University of Strathclyde, UK.