The Sport Business Future

2004. Auflage 2004
ISBN: 978-1-4039-1267-1
Verlag: Palgrave MacMillan UK

Buch, Englisch, 210 Seiten, Format (B × H): 164 mm x 243 mm, Gewicht: 480 g

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Zielgruppe

Research

Autoren/Hrsg.

Smith, A.

Westerbeek, H.

Inhaltsverzeichnis

The Sport Business Solution: The Fourth Place Sport Business Singularity: Real Virtuality Athletes of the Future: Cyborgs, Mutants and Clones Sport Competitions of the Future: Free Markets and Freak Markets Tribal Sport Business: Caveman, Fan and Clan Worship in the Sport Cathedral: Keeping the Faith Corporate Sport Citizenship: Tigers and Sharks Green Sport Business: Greenbacks and Green Thumbs Cultural Sport Business: The Games Must Go On The New Frontiers of Sport Business: Sport Business as Unusual

Über Autor(innen)

AARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of published by Palgrave Macmillan.