Data Visualization Made Simple

Insights into Becoming Visual
1. Auflage 2018
ISBN: 978-1-138-50387-8
Verlag: Routledge

Buch, Englisch, 284 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 568 g

Data Visualization Made Simple is a practical guide to the fundamentals, strategies, and real-world cases for data visualization, an essential skill required in today’s information-rich world. With foundations rooted in statistics, psychology, and computer science, data visualization offers practitioners in almost every field a coherent way to share findings from original research, big data, learning analytics, and more.

In nine appealing chapters, the book:

- examines the role of data graphics in decision-making, sharing information, sparking discussions, and inspiring future research;

- scrutinizes data graphics, deliberates on the messages they convey, and looks at options for design visualization; and

- includes cases and interviews to provide a contemporary view of how data graphics are used by professionals across industries

Both novices and seasoned designers in education, business, and other areas can use this book’s effective, linear process to develop data visualization literacy and promote exploratory, inquiry-based approaches to visualization problems.

Zielgruppe

Professional and Professional Practice & Development

Autoren/Hrsg.

Sosulski, Kristen

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Berufe, Ausbildung, Karriereplanung
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

1. Becoming Visual 2. The Tools 3. The Graphics 4. The Data 5. The Design 6. The Audience 7. The Presentation 8. The Cases 9. The End

Über Autor(innen)

Kristen Sosulski is Associate Professor of Information Systems and the Director of the Learning Science Lab at New York University’s Stern School of Business, USA.