Buch, Englisch, 578 Seiten, Format (B × H): 179 mm x 252 mm, Gewicht: 1031 g
Reihe: Routledge Communication
Buch, Englisch, 578 Seiten, Format (B × H): 179 mm x 252 mm, Gewicht: 1031 g
Reihe: Routledge Communication
            ISBN: 978-0-8058-6382-6 
            Verlag: PAPERBACKSHOP UK IMPORT
        
This volume provides an overview of communication study,offering theoretical coverage of the broad scope of communication study as well as integrating theory with research.To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Autoren/Hrsg.
Weitere Infos & Material
Part I: Studying "Theory" — Doing "Research 1
1 Integrating Theory and Research: Starting With Questions
Don W. Stacks & Michael B. Salwen
2 Thinking About Theory 
Steven H. Chaffee
3 Thinking Quantitatively 
Michael J. Beatty
4 Thinking Qualitatively: Hermeneutics in Science 
James A. Anderson
Part II: Mass Communication Approaches and Concerns 
5 Mass Communication Theory and Research: Concepts and Models 
Bradley S. Greenberg & Michael B. Salwen
6 Media Gatekeeping 
Pamela J. Shoemaker & Tim P. Vos
7 The Agenda-Setting Role of the News Media 
Sebastián Valenzuela & Maxwell McCombs
8 Cultivation Analysis: Research and Practice 
Nancy Signorielli & Michael Morgan
9 Theories and Methods in Knowledge Gap Research 
Cecilie Gaziano & Emanuel Gaziano
10 Uses and Gratifications 
Zizi Papacharissi
11 Spiral of Silence: Communication and Public Opinion as Social Control 
Charles T. Salmon & Carroll J. Glynn
12 International Communication 
Robert L. Stevenson
13 Violence and Sex in the Media 
Jennings Bryant & R. Glenn Cummins
14 Social Science Theories of Traditional and Internet Advertising 
Shelly Rogers & Esther Thorson
Part III: Human Communication Approaches and Concerns 
15 Human Communication Theory and Research: Traditions and Models 
Virginia P. Richmond & James C. McCroskey
16 The Rhetorical Perspective: Doing, Being, Seeing, and Beyond 
J. David Cisneros, Kristen L. McCauliff, & Vanessa B. Beasely
17 Persuasion 
Michael D. Miller & Timothy R. Levene
18 Interpersonal Communication 
Charles R. Berger
19 Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture 
Mark Hickson, III, Jean Bodon, & Theresa Bodon
20 Intercultural Communication 
Thomas M. Steinfatt & Diane M. Millette
21 Intrapersonal Communication and Imagined Interaction 
James M. Honeycutt, Khaled A. Nasser, Christopher M. Mapp, & Joyceia M. Banner
22 Nonverbal Communication 
Amy S. Ebesu Hubbard & Judee K. Burgoon
23 Small Group Communication 
Joseph A. Bonito, Gwen M. Wittenbaum, & Randy Y. Hirokawa
24 Watch Your Neighbor Watching You: Applying Concertive Control in ChangingOrganizational Climates 
Philip K. Tompkins, Yvonne J. Montoya, & Carey B. Candrian
Part IV: Integrated Approaches to Communication 
25 Internet Communication 
Marcus Messner & Bruce Garrison
26 Organizational Legitimacy: Lessons Learned from Financial Scandals 
Marcia Watson DiStaso & Terri A. Scandura
27 Diffusion of Innovations 
Everett M. Rogers, Arvind Singhal, & Margaret M. Quinlan
28 Credibility 
Charles C. Self
29 Political Communication 
Lynda Lee Kaid
30 Public Relations and Integrated Communications 
Doug Newsom
31 Health Communication 
Charles Atkin & Kami Silk
32 Feminist Theory and Research 
Katharine Sarikakis, Ramona R. Rush, Autumn Grubb, & Christina Lane
33 Communication Ethics 
Donald K. Wright
Part V: Future of Theory and Research 
34 Communication Theory and Research: The Quest for Increased Credibilityin the Social Sciences 
Tony Atwater
35 The Future of Communication Theory and Research 
Harmut B. Mokros & Gustav W. Friedrich
About the Authors





