A Guide for Nonprofits, Political Candidates, and Advocacy Groups
Buch, Englisch, 268 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 395 g
ISBN: 978-1-4302-3900-0
Verlag: Apress
Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it's a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidates they believe in. Effective Frontline Fundraising provides the information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small.
Effective Frontline Fundraising will not only teach those skills for getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book:
- Shows how to keep that organizational lifeblood—cash—running through your vital operations
- Explains how to create a firm foundation from which to solicit funds
- Provides examples of successful and unsuccessful fundraising messages and plans
- Teaches you how to ask confidently for gifts from $25 to $1,000,000 … or more!
Zielgruppe
Popular/general
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
- Sozialwissenschaften Politikwissenschaft Politische Kultur Staatsbürgerkunde, Staatsbürgerschaft, Zivilgesellschaft
- Sozialwissenschaften Politikwissenschaft Politische Kultur Nichtregierungsorganisation (NGOs)
Weitere Infos & Material
Introduction: There's No Such Thing as Luck
1. Nonprofits, Cash Flow, and Philanthropy: Fitting the Puzzle Pieces Together
2. The Role of a Fundraiser
3. The Gift Cycle: Setting the Foundation
4. Assembling Your Team
5. Data and Records: Basic Tools
6. Annual Planning and Goal Setting
7. Crafting Your Message
8. Stewardship: The Last and First Step in the Gift Cycle
9. Road Warriors
10. Techniques for the Face-to-Face Solicitation
11. Major Gifts: Finding Funds for Big Projects
12. Political Fundraising
13. Fundraising for Advocacy Groups
14. Conclusion: Get out There and Start Raising Money!
Appendix A—Resources: Books and Web Sites
Appendix B—Sample Effective Solicitation Pieces
Appendix C—Public Sources of Funding
