Buch, Englisch, 304 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 680 g
Buch, Englisch, 304 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 680 g
ISBN: 978-0-470-84890-6
Verlag: Turner Publishing Company
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Acknowledgments.
Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I Business Case vs. Business Ethics.
Appendix II Relevant IMD Case Studies.
Further Reading.
Index.