Buch, Englisch, 348 Seiten, Format (B × H): 210 mm x 280 mm, Gewicht: 899 g
A Hands-On Approach
Buch, Englisch, 348 Seiten, Format (B × H): 210 mm x 280 mm, Gewicht: 899 g
ISBN: 978-0-8138-0292-3
Verlag: John Wiley & Sons
A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
Autoren/Hrsg.
Weitere Infos & Material
Preface vii
PART ONE - Theoretical Foundations
PART TWO - Human Communication
PART THREE - Mass Communication
PART FOUR- Research Methods
Name Index 346
Subject Index 353




