Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 523 g
Reihe: SAS Institute Inc
Enabling Competitive Differentiation Through Business Analytics
Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 523 g
Reihe: SAS Institute Inc
ISBN: 978-1-118-72464-4
Verlag: Wiley
A practical guide to leveraging your data to spur innovation and growth
Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.
Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.
- Build an effective analytics team, and empower them with the right tools
- Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible
- Identify data collection and analysis opportunities and implement action plans
- Design the platform that suits your company's current and future needs
- Quantify performance with statistics, programming, and research for a more complete picture of operations
Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface xi
Acknowledgments xvii
Part One May You Live in Interesting Times 1
Chapter 1 Lead or Get Out of the Way 3
The Future is Now 3
The Secret is Leadership 5
Notes 7
Chapter 2 Disruption as a Way of Life 9
The Age of Uncertainty 10
The Emergence of Big Data 15
Rise of the Ronin 21
The Knowledge Rush 26
Systematized Chaos 31
Notes 36
Part Two Understanding Culture and Capability 41
Chapter 3 The Cultural Imperative 47
Intuitive Action 48
Truth Seeking 55
Value Creation 62
Functional Innovation 69
Revolutionary Disruption 75
Notes 78
Chapter 4 The Intelligent Enterprise 79
Level 1: Unstructured Chaos 80
Level 2: Structured Chaos 84
Levels 3–5: The Intelligent Enterprise 89
Notes 93
Part Three Making It Real 95
Chapter 5 Organizational Design 101
What Should It Look Like? 102
What Should It Focus On? 107
What Services Can It Offer? 111
What Data Does It Need? 116
Note 124
Chapter 6 Operating Models 125
What’s the Goal? 127
What’s the Enabler? 135
How Does It Create Value? 140
Notes 148
Chapter 7 Human Capital 149
What Capabilities Do I Need? 150
How Do I Get the Right People? 157
How Do I Keep Them? 162
Notes 164
Part Four Making It Happen 167
Chapter 8 Innovating with Dynamic Value 169
The Innovation Cycle 170
The Innovation Paradox 172
The Secret to Success: Dynamic Value 176
The Innovation Engine 181
Reinventing the Ronin 185
Notes 189
Chapter 9 Creating a Plan 191
Starting the Conversation 191
Defining the Vision 193
Identifying Opportunities 196
Mapping Responsibilities 198
Taking It to the Next Level 201
Note 201
Conclusion: The Final Chapter is Up to You 203
Glossary 205
About the Author 219
Index 221
