Buch, Englisch, 220 Seiten, Format (B × H): 174 mm x 246 mm
Integrating Research, Practitioner, and Student Perspectives
Buch, Englisch, 220 Seiten, Format (B × H): 174 mm x 246 mm
ISBN: 978-1-041-32944-2
Verlag: Taylor & Francis Ltd
This book offers a comprehensive guide to mastering the principles and practices of UX design, weaving together insights from academics, postgraduate students, and industry professionals to create a unique and well-rounded resource. It equips contemporary UX designers with the essential ‘know-how’ of key frameworks, industry insights, current techniques, and future-facing research.
The book is structured step-by-step to mirror a typical UX design course, encompassing twelve chapters arranged into three key themes: UX Design Fundamentals, Leading UX Projects, and Forward-Facing Perspectives. It covers critical topics such as design thinking, cognitive psychology, prototyping, testing, visualizing data, web marketing, analytics, consumer behavior, leadership skills, and project management. Within each theme, chapters are presented by academics and enriched with ‘student perspectives’ from postgraduate alumni of an MA User Experience Design course, alongside ‘industry perspectives’ offering real-world insights from UX professionals. Each chapter is further supported by seminar discussion topics and study group exercises, encouraging readers to explore UX topics in depth and apply principles effectively.
Designed for undergraduate and postgraduate students of UX, interaction design, human-computer interaction, and related disciplines, this textbook also serves as an accessible overview for anyone seeking a holistic introduction to UX design. Combining academic rigor, industry insights, and student perspectives, its unique approach makes it an invaluable resource for those aspiring to excel in the dynamic and evolving field of UX design.
Zielgruppe
Postgraduate, Professional Reference, Undergraduate Advanced, and Undergraduate Core
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
About the Editor Contributors Preface Acknowledgements SECTION ONE: UX Design Fundamentals Chapter 1: Towards an Understanding of User Experience Design Chapter 2: An Introduction to UX Design Research Chapter 3: Student Perspective: Data Science for Predictive UX Design Chapter 4: Industry Perspective: Prototyping Approaches SECTION TWO: Leading UX Projects Chapter 5: Aligning Marketing Strategy with User Experience Design Chapter 6: Exploring the Core Principles of Consumer Psychology Chapter 7: Student Perspective: Developing UX Teams Chapter 8: Industry Perspective: Agile Project Management in User Experience Design SECTION THREE: Forward Facing Perspectives Chapter 9: Web Marketing and UX Design for Consumers of Tomorrow Chapter 10: Exploring and Visualising Data Chapter 11: Student Perspective: Creating a Portfolio Chapter 12: Industry Perspective: Extending the Shelf-Life of UX Research




