Milkyway Image

Producing Hong Kong Film Genres for Global Consumption
1. Auflage 2021
ISBN: 978-981-336-577-3
Verlag: Springer Nature Singapore

Buch, Englisch, 137 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 407 g

This book adopts an integrative research framework that primarily combines industrial and discourse analysis to investigate the company Milkyway Image, drawing upon literature that studies film studios and the practices of film production, distribution, and reception. The history of the Hong Kong-based film production company Milkyway Image from its founding in 1996 to the present exemplifies the metamorphosis of the post-return Hong Kong film industry to an era characterised by Hong Kong’s integration into a Chinese national context and the transnationalisation of world cinema. It shows that contemporary Hong Kong cinema’s transition resists a monolithic chronicle and instead represents a narrative combining the perspectives of different interest groups and a complex process of compliance and resistance, negotiation and contestation. The meaning of Milkyway’s films shifts as they are circulated across cultures and viewed within diverse frameworks, and our understanding of Hong Kong cinema is subject to varying contexts and historical configurations.  
For researchers in film and media studies and those who have a general interest in Hong Kong cinema, Asian cinema, or contemporary film culture, this book reveals how a variety of industry and cultural bodies have become co-creators of meaning for a film production house, and how the company operates as a co-creator of the discourse that surrounds it.

Zielgruppe

Research

Autoren/Hrsg.

Sun, Yi

Fachgebiete

• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Filmproduktion, Filmtechnik
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Filmindustrie
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften

Inhaltsverzeichnis

1 The Film Production Company Hollywood studios and industry analysis Media industry studies and the independent production company Hong Kong film companies: past and present Conclusion2 Hong Kong Film Industry in Transition Industry in crisis Production companies in transformation Conclusion3 Bringing the Old to the New: Formation and Development of Milkyway Milkyway as a business entity Milkyway as a creative team Conclusion4 From Hong Kong to the Mainland: Milkyway’s Production and Business Practices Establishing a brand for the Hong Kong audience Expanding into the mainland Chinese market Conclusion5 In Defence of Hong Kong: Milkyway Films’ Domestic Critical Reception Hong Kong’s film community since the mid-1990s Milkyway films as mirrors of Hong Kong Redefining Hong Kong cinema through Milkyway films Conclusion6 Shaping Hong Kong Cinema’s New Icon: Milkyway at International Film Festivals Debut: specialised film festivals Breakthrough: Cannes, Berlin, Venice and Toronto Beyond and after major festivals Conclusion7 Defining Hong Kong Cinema through Distribution: Milkyway Films in the United States The ‘return’ of Hong Kong film The ‘disappearance’ of Hong Kong identity The Chinese connection Conclusion8 Building a Hong Kong Studio Brand: Milkyway’s Changing Image in Overseas Critical Reception Milkyway as an invisible factory Milkyway as a period in Johnnie To’s career Milkyway as a house style and a brand per se Conclusion

Über Autor(innen)

Yi Sun is Lecturer in the College of Media and International Culture at Zhejiang University. Her research interests include screen industries, Chinese-language cinema, film genre, film authorship, and film historiography. She has published in journals such as Asian Cinema, Transnational Cinemas, Canadian Journal of Film Studies, Inter-Asia Cultural Studies, Modern Chinese Literature and Culture, and Adaptation. She has received the 2018 Peter Morris Prize presented by the Film Studies Association of Canada for the best essay published in Canadian Journal of Film Studies.