Buch, Englisch, 408 Seiten, Format (B × H): 159 mm x 241 mm, Gewicht: 849 g
The Story of Corporate Social Responsibility in India
Buch, Englisch, 408 Seiten, Format (B × H): 159 mm x 241 mm, Gewicht: 849 g
ISBN: 978-81-321-0955-6
Verlag: Sage Publications India
Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold:
- To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society
- To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR
- To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action
Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword Ratan N Tata
Preface
Introduction
Private Wealth for Public Good
PART ONE: BUSINESS AND COMMUNITY: YESTERDAY (1850-1990)
Merchants to Multinationals: Growth of Indian Business
Merchant Charity (1850-1941)
Corporate Philanthropy (1941-1960)
Towards Corporate Social Responsibility (1960-1990)
PART TWO: BUSINESS AND COMMUNITY: GLOBALIZATION AND BEYOND (1990-2012)
Winds of Change
CSR in Action
The Challenges
PART THREE: BUSINESS AND COMMUNITY: TOMORROW
CSR as Trusteeship
Appendices
Select Bibliography
Index




