European Retail Research

2009 | Volume 23 Issue I
1. Auflage 2009
ISBN: 978-3-8349-1225-1
Verlag: Gabler Verlag

Buch, Englisch, 218 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 337 g

Reihe: European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

Zielgruppe

Research

Autoren/Hrsg.

Swoboda, Bernhard

Morschett, Dirk

Rudolph, Thomas

Schnedlitz, Peter

Schramm-Klein, Hanna

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
• Wirtschaftswissenschaften Volkswirtschaftslehre Europäische Union, Europa: Wirtschaft

Inhaltsverzeichnis

How Store Flyers Affect Consumer Choice Behaviour: National Brands vs. Store Brands.- The Effect of Free Product Premiums on Attitudes and Buying Intention for Durable Goods: Moderating Effects of Value and Product Premium Fit in the Dual Mediation Model.- Direct Selling: Consumer Profile, Clusters and Satisfaction.- Logistics Service Quality and Technology Investment in Retailing.- Does Architecture Influence the Price Image and Intention to Shop in a Retail Store?.- Consumer Perceptions of Grocery Retail Formats in Romania: The Varying Impact of Retailer Attributes.- An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy.- Retailing in Germany: Current Landscape and Future Trends.- The Finnish Retail Market: Overview.

Über Autor(innen)

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany